In­spir­ing Peo­ple to Be the Writ­ers of their Own Story

ArabAd - - CAMPAIGNS -

Pay­ing homage to pas­sion, cre­ativ­ity and hard work, has launched a com­mu­nity cam­paign to cel­e­brate 15 years in the busi­ness of build­ing ca­reers, in col­lab­o­ra­tion with Jor­da­nian a cap­pella band “Tarab 3al 7atab” and Kuwaiti hip-hop crew “Sons of Yusuf ”.

The two groups share their rich life and ca­reer sto­ries us­ing mu­sic as a plat­form. “Tarab 3al 7atab” pay homage to those who do what they love; while the two Kuwaiti broth­ers cel­e­brate var­i­ous ca­reers through hip hop. Both videos in­vite au­di­ences to add to the con­ver­sa­tion and be the writ­ers of their own story through a cus­tom plat­form pro­vided on

The com­pany has ded­i­cated its re­sources to fa­cil­i­tat­ing so­cial in­ter­ac­tions be­tween re­cruiters and pro­fes­sion­als, and en­abling the re­gion’s work­force to carve their de­sired niche in the re­gional job mar­ket. The re­cruit­ment plat­form’s aim was to por­tray in this ca­reer and life­style cam­paign how ev­ery re­gional stake­holder in light of their var­ied cul­tural, ca­reer and life­style char­ac­ter­is­tics has a unique story to tell and to en­cour­age them to share it with peers and em­ploy­ers. Us­ing the hash­tag #What­sy­ourstory, au­di­ences from around the re­gion shared their suc­cess and chal­lenges across so­cial me­dia plat­forms.

Com­ment­ing on that idea, Rabea Ataya, CEO of Bayt said, “The com­pany’s history is full of sto­ries, ap­prox­i­mately 22 mil­lion, which have fu­eled our progress and evo­lu­tion from a sim­ple job site to the lead­ing multi-di­men­sional ca­reer plat­form in the Mid­dle East. The spirit of the cam­paign is one of col­lab­o­ra­tion, so it in­volved var­i­ous par­ties, in­clud­ing the bands, pro­duc­tion agen­cies, film­mak­ers, direc­tors, and peo­ple across dif­fer­ent de­part­ments in our own or­gan­i­sa­tion. Ul­ti­mately, #What­sy­ourstory is a cel­e­bra­tion of cre­ativ­ity, hard work, and pas­sion.”

“Sons of Yusuf”

“Tarab 3al 7atab”

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.