What you see, is not what you get

ArabAd - - LETTER FROM THE PUBLISHER -

Time, for hu­man be­ings, is lin­ear con­sid­er­ing its ir­re­versible re­al­ity. Tech­nol­ogy and in­no­va­tion, which go hand in hand with this re­al­ity have, over time, in­tro­duced an ad­di­tional layer that freely flows in ev­ery pos­si­ble di­rec­tion lib­er­at­ing our phys­i­cal ex­is­tence from its cos­mic con­straints. In other words, we now can be in dif­fer­ent places at the same in­stant!

With the pro­lif­er­a­tion of in­tel­li­gent and wire­lessly con­nected screens, the world as we know it has be­come far richer and in­fin­itely more di­verse than it al­ready is due to the in­tro­duc­tion of tele­con­fer­enc­ing, vir­tual re­al­ity, and 360 de­gree videos. These have al­lowed us the lux­ury of trav­el­ing through time, at will. Yet ques­tions about op­por­tu­ni­ties these tech­nolo­gies will in­tro­duce are open for de­bate as con­tent cre­ators are no longer con­fined within the walls of pro­duc­tion houses and TV net­works. To­day, just about any­one can cre­ate a pri­vate chan­nel and beam ev­ery kind of footage to share with the world at large.

Change, which has be­come the or­der of the day, is di­rectly threat­en­ing the tra­di­tional struc­ture of any cur­rent busi­ness as con­sol­i­da­tion, trans­for­ma­tion, and liq­ui­da­tion shake the very foun­da­tions of the tra­di­tion­ally es­tab­lished or­der.

Although these tech­nolo­gies have em­pow­ered our ex­ist­ing abil­i­ties and ex­panded our reach and pres­ence, more ques­tions than an­swers have arisen re­lated to level­ing and op­ti­mis­ing con­tent than any other pe­riod in his­tory.

In par­al­lel, at no other time in his­tory has the world had this much con­tent to of­fer driv­ing the ques­tion of value to the fore­front. And, when it comes to value, no other in­dus­try is bet­ter at fig­ur­ing things out than the com­mu­ni­ca­tions in­dus­try.

So take the plunge and ex­plore with us what some of the coun­try and re­gion’s top con­tenders have been up to in this spe­cial an­nual cov­er­age of the pro­duc­tion in­dus­try.

Cover De­sign by Arabad De­sign De­part­ment

Newspapers in English

Newspapers from Bahrain

© PressReader. All rights reserved.