What you see, is not what you get
Time, for human beings, is linear considering its irreversible reality. Technology and innovation, which go hand in hand with this reality have, over time, introduced an additional layer that freely flows in every possible direction liberating our physical existence from its cosmic constraints. In other words, we now can be in different places at the same instant!
With the proliferation of intelligent and wirelessly connected screens, the world as we know it has become far richer and infinitely more diverse than it already is due to the introduction of teleconferencing, virtual reality, and 360 degree videos. These have allowed us the luxury of traveling through time, at will. Yet questions about opportunities these technologies will introduce are open for debate as content creators are no longer confined within the walls of production houses and TV networks. Today, just about anyone can create a private channel and beam every kind of footage to share with the world at large.
Change, which has become the order of the day, is directly threatening the traditional structure of any current business as consolidation, transformation, and liquidation shake the very foundations of the traditionally established order.
Although these technologies have empowered our existing abilities and expanded our reach and presence, more questions than answers have arisen related to leveling and optimising content than any other period in history.
In parallel, at no other time in history has the world had this much content to offer driving the question of value to the forefront. And, when it comes to value, no other industry is better at figuring things out than the communications industry.
So take the plunge and explore with us what some of the country and region’s top contenders have been up to in this special annual coverage of the production industry.
Cover Design by Arabad Design Department