The Pride in Great Work
The Production Industry
Our industry is facing many difficulties and challenges mainly due to major budget cuts all over the region. Our biggest challenge is to find ways to keep the same quality outcome but spend less on productions. It's a tough challenge I must say and we should work hand in hand with the agencies/clients to create proper ideas executed in decent means using the current budget cuts imposed on us!
The 30-second Commercial
The 30-second format is losing demand in light of new media created: Web content, Online films, Digital activations, are novel formats we're using that vary in length from 10 seconds to two minutes. As for how many TVCS we’ve produced last year, by my count, it was 16 for Lebanon and the region.
We've been involved in a challenging international campaign for Garnier - Pure Active, which was shot in Spain and involved three international models each representing a different market: South Africa, Middle East and Europe. It was quite challenging for us to pre produce this campaign and be ready to deliver it in a very limited time frame, but we made it happen in record time mainly due to the efforts of a great agency and client. To conclude, I have to admit, we're super happy with the end results.