Expo 2020 Dubai Logo Un­veiled

ArabAd - - BRANDING -

The new logo of Expo 2020 Dubai , in­spired by a golden ring, was re­cently un­veiled to the pub­lic via a pro­jec­tion onto the Burj Khal­ifa. A com­pe­ti­tion to cre­ate the of­fi­cial logo for Expo 2020 Dubai was launched last year, at­tract­ing more than 19,000 par­tic­i­pants. En­trants were ex­pected to cre­ate a de­sign that re­flects the main theme of the event: "Con­nect­ing Minds, Cre­at­ing the Fu­ture." All en­tries were re­viewed by a panel of de­sign ex­perts, while the Expo higher com­mit­tee cre­ated a short­list of fi­nal­ists. The logo is in­spired by a civil­i­sa­tion that ex­isted 4,000 years ago.. Com­ment­ing about the de­sign,

Reem Ebrahim Al Hashimy, UAE Min­is­ter of State for In­ter­na­tional Co­op­er­a­tion and Di­rec­tor Gen­eral of the Dubai Expo 2020 Bu­reau, said: “The logo is in­spired by an ar­ti­fact that is found in the ar­chae­o­log­i­cal site of Saruq Al Hadid…it’s a tiny gold ob­ject… [that is] very de­tailed, made of pure gold [and] has very small artis­tic de­signs around it. "The rea­son why this ring in­spired the new logo is be­cause it has a cir­cu­lar shape, which in­spires con­nec­tiv­ity, re­silience and strength." Dstype Foundry and Beirut-based 29LT de­signed the brand's beskope fonts. The full cus­tom type­face will be used for all the event's vis­ual ap­pli­ca­tions. Expo 2020 Dubai, a six-month exhibition that is ex­pected to at­tract 25 mil­lion vis­i­tors, will run from Oc­to­ber 2020 to April 2021 at Dubai Trade Cen­tre — Jebel Ali, a 438 hectare site equidis­tant from the cen­tres of Abu Dhabi and Dubai. The emi­rate won the bid to host the event in Novem­ber 2013.

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