ArabAd - - AD TALK -

Fol­low­ing the rapid growth of its Dubai net­work, Ele­vi­sion Me­dia has com­pleted its first Abu Dhabi in­stal­la­tion in Ma­rina Square, Reem Is­land. The Dig­i­tal Outof-home (DOOH) me­dia so­lu­tion inside the el­e­va­tors of this flag­ship devel­op­ment has in­creased Ele­vi­sion’s net­work by 14 tow­ers, tak­ing the to­tal num­ber of pre­mium com­mer­cial and res­i­den­tial tow­ers across Dubai and Abu Dhabi over 100. CEO of Ele­vi­sion Me­dia, Niall Sal­lam said: “The grow­ing pop­u­lar­ity of DOOH me­dia with its tac­ti­cal flex­i­bil­ity is fast be­com­ing a ‘must have’ chan­nel for me­dia buy­ers and brand man­agers alike.” With over 462 screens across 101 tow­ers, the dig­i­tal plat­form, which broad­casts up-to-the-minute news, in­for­ma­tion, ad­ver­tise­ments and user-gen­er­ated con­tent, of­fer ad­ver­tis­ers the op­por­tu­nity to tar­get a cap­tive and af­flu­ent au­di­ence with real-time con­tent, whilst prop­erty own­ers can ef­fec­tively com­mu­ni­cate with ten­ants. Ele­vi­sion’s growth strat­egy for 2016 in­volves com­plet­ing in­stal­la­tions in a fur­ther 15- 20 tow­ers in Abu Dhabi while about 60 tow­ers are in the pipe­line in Dubai, through­out all dis­tricts.

A New Ad­ver­tis­ing Fes­ti­val is Born

The Lis­bon In­ter­na­tional Ad­ver­tis­ing Fes­ti­val is based in Lis­bon and its am­bi­tion is to be­come one of the ma­jor ad­ver­tis­ing an­nual fes­ti­vals world­wide. This is a one-day fes­ti­val that aims to re­ward the best work in the cre­ativ­ity and com­mu­ni­ca­tion ar­eas on an in­ter­na­tional scale. LIAF has the sup­port of the Lis­bon City Coun­cil, which is its Main Spon­sor. The LIAF’S web­site (www.lis­bonad­fes­ti­val.com) was also re­cently launched, and it is al­ready pos­si­ble for agen­cies to en­ter their best work. En­tries are open un­til 29 July. One of the fes­ti­val's spe­cial fea­tures is that it has two groups of judges. There is a Grand Jury who will vote on­line and who will be re­spon­si­ble for choos­ing the short­lists in each cat­e­gory, and an Ex­ec­u­tive Jury, who will meet in per­son in Lis­bon in or­der to make the fi­nal se­lec­tion of the big win­ners. Brazil­ian cre­ative was named Pres­i­dent of the Ex­ec­u­tive Jury. Olivetto, who is the Chair­man of the Brazil­ian agency W/mccann and the Chief Cre­ative Of­fi­cer of Mccann Worldgroup for Latin Amer­ica and the Caribbean, will also re­ceive the fes­ti­val’s first Ca­reer Award. Hav­ing won over 50 Lions in Cannes, only in the Film cat­e­gory, in 2014 he was hon­oured with the Clio Life­time Achieve­ment Award, and last year he was in­ducted into the "Hall of Fame" of "The One Club", in New York – he was the first non-an­glo-saxon to achieve it. LIAF in­tends to be, as of now, "the most lo­cal of all global fes­ti­vals", since, in ad­di­tion to the reg­u­lar prizes given by cat­e­gory; there are also Lo­cal LIAFS, which will award prizes to the best en­tries in each re­gion in each cat­e­gory. The fes­ti­val will last for only one day, and will take place on 14 Septem­ber in Lis­bon.

Wash­ing­ton Olivetto

Ac­cel­er­ate On­line

has joined the Le­banese Fran­chise As­so­ci­a­tion (LFA), a non-profit or­gan­i­sa­tion that de­vel­ops, pro­motes, and pro­tects the franchising sec­tor in Le­banon. The LFA has strict and ex­ten­sive cri­te­ria for com­pa­nies wish­ing to be­come mem­bers. Ac­cel­er­ate On­line had to pass a strict ac­cred­i­ta­tion process, which looks at all as­pects of the fran­chise op­er­a­tion to make sure it is proven, eth­i­cal and sus­tain­able, hence be­com­ing the first dig­i­tal agency mem­ber of the As­so­ci­a­tion.

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