BEIRUT-BASED PRO­DUC­TION HOUSES ON IN­STA­GRAM:

ArabAd - - SOCIAL SPHERE -

Just by look­ing at the In­sta­gram feeds of key pro­duc­tion houses in Le­banon, you will no­tice the large ma­jor­ity hasn’t yet es­tab­lished a strong pres­ence on the plat­form. Many of these pro­duc­tion com­pa­nies have been in­ac­tive for up to a year on the plat­form. But it's about time these agen­cies jump up the train and start up­load­ing teasers or be­hind-the-scenes videos of their lat­est pro­duc­tions. Mean­while, let us take a look at the top 3 most ac­tive ones to date.

Laser Films: @laser­films

With 137 posts and a to­tal of 3,225 fol­low­ers, Laser Films is con­sid­ered the most pop­u­lar Beirut-based pro­duc­tion house on In­sta­gram, shar­ing videos, teasers and be­hindthe-scenes snap­shots reg­u­larly with their fol­low­ers. Founded by the late Jean-pierre Sikias in 1980, the com­pany spe­cialises in high qual­ity film pro­duc­tion for com­mer­cial ad­ver­tis­ing, cor­po­rate videos, TV idents, doc­u­men­taries, tele­vi­sion pro­grams and pro­mos.

Né à Bey­routh: @ne­abey­routh­films

Né à Bey­routh is the most ac­tive with 256 posts (and 531 fol­low­ers in to­tal) but hasn’t been post­ing fre­quently lately. The pro­duc­tion house’s mis­sion is to al­low brands to de­velop mem­o­rable self-rep­re­sen­ta­tions on TV through a mix of or­ga­ni­za­tional skills and solid tech­niques and an avid love for ex­plor­ing and ex­per­i­ment­ing with new con­cepts and trends.

Olive Tree Pro­duc­tions: @olive­treep­rod

Olive Tree Pro­duc­tions may only have 83 posts and 374 fol­low­ers in to­tal but its In­sta­gram page is cer­tainly the most vis­ually ap­peal­ing among its com­peti­tors, with a panoply of beau­ti­ful con­cep­tual pic­tures. The Beirut-based com­pany spe­cial­izes in branded con­tent and strongly ad­vo­cates for orig­i­nal con­tent on­line and on the screen, with an ul­ti­mate aim to bring peo­ple closer to brands by en­gag­ing them with di­a­logues and pow­er­ful sto­ries.

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