Dubai Lynx Awards the Re­gion’s Best

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The much an­tic­i­pated Dubai Lynx In­ter­na­tional Fes­ti­val of Cre­ativ­ity has come to an end early March, cul­mi­nat­ing in a daz­zling cer­e­mony and din­ner where over 1,800 guests gath­ered to cel­e­brate win­ners of the 10th edi­tion of this an­nual Pan-arab event.

Terry Sav­age, Chair­man, Lions Fes­ti­vals, as­serted that work this year had again raised the bar. “There is an ever-in­creas­ing demon­stra­tion of glob­ally-recog­nis­able ex­cel­lence at Dubai Lynx. But what’s also ap­par­ent is the surge of a dis­tinctly, proudly re­gional tone. We cel­e­brate what sets MENA apart as well as what al­lows it to com­pete on the world stage.”

The 10th an­nual Dubai Lynx has once again seen an in­crease in en­try sub­mis­sions for the com­pe­ti­tion, demon­strat­ing the con­tin­ued growth and suc­cess of the re­gion’s in­dus­try. Over 2,500 sub­mis­sions were en­tered across 16 cat­e­gories, which were judged by 56 in­dus­try lead­ers.

Sub­mis­sions were re­ceived from 21 coun­tries, in­clud­ing more from African na­tions such as Morocco, Nigeria and Egypt re­flect­ing the ex­pand­ing cre­ative com­mu­ni­ca­tions in­dus­try in the con­ti­nent.

This year’s en­tries, up by 3% to 2,542, were ac­tu­ally be­ing judged by the Fes­ti­val’s largest ever assem­bly of ju­rors, 50% of whom are women. Repli­cat­ing re­cent trends across the in­dus­try, more en­tries were re­ceived in the Branded Con­tent & En­ter­tain­ment and Di­rect cat­e­gories with fewer en­tries in the Ra­dio cat­e­gory. The re­gion has also shown great in­ter­est in the in­au­gu­ral Cre­ative Ef­fec­tive­ness award, which recog­nises the di­rect cor­re­la­tion be­tween cre­ativ­ity and ef­fec­tive­ness.

511 en­tries got short­listed with the UAE be­hind 312 of them, fol­lowed by Le­banon with 64 and Egypt with 54.

Sav­age, also com­mented that “Dubai Lynx has proven year on year that the MENA cre­ative com­mu­ni­ca­tions in­dus­try is a grow­ing force on the global stage. This year marks the 10th an­nual Dubai Lynx and we are de­lighted that the Awards con­tinue to stand as a cre­ative bench­mark for the re­gion. The qual­ity of the work we see each year is tes­ta­ment to the in­dus­try push­ing bound­aries and chas­ing ex­cel­lence, and when this brav­ery is recog­nised and cel­e­brated it en­cour­ages oth­ers to take on the man­tle.”

Dubai Lynx Fes­ti­val Di­rec­tor, Emma Farmer, said a dy­namic, ad­vanc­ing in­dus­try, cou­pled with di­ver­si­fied con­tent and ex­panded awards, was be­hind the en­thu­si­as­tic par­tic­i­pa­tion from across the re­gion. “There is a cease­less energy for in­no­va­tion, pal­pa­ble thirst for knowl­edge and pas­sion for cre­ativ­ity here which con­tin­ues to pro­pel us for­ward. The Fes­ti­val has gone from strength to strength in its 10th year, and there’s never been a more ex­cit­ing time to be part of it,” Farmer as­serted.

The strong em­pha­sis on in­no­va­tion which per­me­ated the en­tire Dubai Lynx pro­gramme, was also al­ready ev­i­dent

There was no Grand Prix awarded in four out of the 15 cat­e­gories: Branded Con­tent & En­ter­tain­ment, Film, Print & Out­door Craft and Ra­dio.

As for the 11 re­main­ing cat­e­gory awards, the Grand Prix win­ners are as fol­lows:

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