9- Her­itage Restyled

ArabAd - - TRENDS -

cul­tural ob­ses­sion with a pre­vi­ous past. The re­turn of the pop­u­lar Ara­bic chil­dren show ‘If­tah Ya Sim­sim’, which orig­i­nally aired in the 1980s as an Ara­bised ver­sion of ‘Se­same Street’, is back with char­ac­ters re­de­fined as cre­ative ge­niuses, sci­en­tists, re­searchers and sport stars in line with child as­pi­ra­tions today.

Ad­week writes that, “For a gen­er­a­tion that is afraid to fully em­brace the com­mit­ment and re­spon­si­bil­i­ties of adult­hood, it’s the equiv­a­lent of a se­cu­rity blan­ket. It's been ob­served that it takes around 20 years for us to come to view some mo­ment in the past with sen­ti­men­tal long­ing.” But for mem­bers of so-called Gen Z— those born in this cen­tury—this is more about un­rav­el­ing the mys­ter­ies of a pre tech era, one sym­bol at a time.

Fal­conry - the na­tional sport of the Gulf and even rite of pas­sage for young Emi­rati men - is be­ing re­freshed to glam­or­ise the sport for a young gen­er­a­tion of Arabs. Ear­lier this year, Abu Dhabi hosted the sec­ond an­nual World’s Fal­cons Beauty Pageant, ri­val­ing in­ter­na­tional beauty pageants of the hu­man world. The ma­jes­tic birds of prey were judged on at­tributes such as pierc­ing glares, talon per­fec­tion, feather sym­me­try and sculpted chests one of the many ways sea­soned fal­con­ers are try­ing to pique the in­ter­est of young Emi­ratis. Drones are now be­ing used for train­ing, and the sport is now an of­fi­cial part of the Fazza Cham­pi­onships, the Olympics-style com­pe­ti­tion of tra­di­tional lo­cal sports, which drew 7,000 par­tic­i­pants last year, in­clud­ing 700 chil­dren un­der age 14.

7 Up’s Spe­cial Edi­tion Vin­tage Cans

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