REMY COINTREAU / LOUIS XIII,

ArabAd - - AWARDS -

French al­co­hol man­u­fac­turer, was honoured with the New York Fes­ti­vals 2016 for their com­mit­ment to cre­ativ­ity and in­no­va­tion. Remy Cointreau was honoured with the Grand Award, as well as two First Prize Awards, six Sec­ond Prize Awards, two Third Prize Awards, and three Fi­nal­ists Awards.

The 2016 Ex­ec­u­tive Jury awarded the fol­low­ing prom­i­nent agen­cies with Grand Prize Awards: DE­SIGN: Im­pact BBDO Dubai, United Arab Emi­rates “The Tribal Rap­port Field Guide” for Mercedes-benz / G-class.

Brand of the Year Award BBDO Net­work of the Year

was honoured with the title of 2016 for the fourth run­ning. The award is pre­sented to the agency net­work that achieves the most awards and pro­duces the finest cal­iber of work. In to­tal, 20 global of­fices earned two Grand Prize Awards, 16 First Prize Awards, 15 Sec­ond Prize Awards, 22 Third Prize Awards, and 93 Fi­nal­ist Awards. In ad­di­tion, the net­work was honoured with two UNDPI Fi­nal­ist Awards. The 115-page book­let guide cre­ated and de­signed by Im­pact BBDO Dubai was handed it out to ex­ist­ing and prospec­tive Mercedesbenz’s cus­tomers. It was de­signed to talk to both ex­ist­ing and po­ten­tial cus­tomers who shared in the brand’s spirit of ad­ven­ture. For this, the agency banked on a sim­ple in­sight: that while the G-class is im­per­vi­ous to ev­ery­thing that na­ture throws its way, the same could not be said of its driv­ers in case of a hos­tile en­counter with a re­mote tribe. There­fore, the Tribal Rap­port Field Guide was cre­ated to help G-class own­ers es­tab­lish an in­stant rap­port with oth­er­wise irate tribes mem­bers.

AC­TI­VA­TION & EN­GAGE­MENT: Colenso Bbdo/prox­im­ity, New Zealand, “Brewtroleum” for DB Brew­eries, DB Ex­port.

DB Ex­port, a New Zealand brew­ery has made fuel from beer. This ge­nius idea from Colenso BBDO was to make a cleaner 98-oc­tane fuel us­ing nat­u­ral beer waste ex­tracted dur­ing the brew­ing process. DB Ex­port Brewtroleum is a blend of 10 per­cent re­fined-ethanol and 90 per cent per­for­mance pre­mium petrol. As a re­sult, New Zealan­ders be­came the first in the world to power their cars with com­mer­cially avail­able bio­fuel, made from the by-prod­uct of beer and turn a man's fa­vorite pas­time--drink­ing beer--into a self­less act of sus­tain­abil­ity. Also in a de­clin­ing mar­ket, sales in­creased by 10% and DB Ex­port be­came New Ze­land’s fastest grow­ing beer brand.

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