IN­TE­GRATED:

ArabAd - - AWARDS -

Recre­ational Equip­ment Inc. (REI) launched its first ever "Opt Out­side" cam­paign to pro­mote the idea of spend­ing time out­doors with fam­ily and friends af­ter Thanks­giv­ing. The Seat­tle re­tailer de­cided to close all of its stores and send its 12,000 em­ploy­ees home with pay for the busiest shop­ping day of the year, Black Fri­day. REI'S cam­paign was a huge hit on so­cial me­dia. More than 1.4 mil­lion peo­ple have posted to the hash­tag #Optout­side and the com­pany dom­i­nated the con­ver­sa­tion about Black Fri­day. And thou­sands signed up for REI Meetup events across the US for the day af­ter Thanks­giv­ing. The rea­son the cam­paign was so suc­cess­ful was that REI stuck to its roots and built a cam­paign around some­thing the com­pany was al­ready known for: out­door ac­tiv­ity.

“Holo­grams for Free­dom”

On April 10th, for the first time in his­tory, Madrid ex­pe­ri­enced a Holo­gram Protest (with­out any phys­i­cal peo­ple there). Thou­sands of peo­ple around the world, turned into holo­grams, par­tic­i­pated up­load­ing their pic­tures, their shouts and protest's mes­sages in Las Cortes Square (Madrid) with the ob­jec­tive of re­peal­ing the Cit­i­zens’ Se­cu­rity Law, bet­ter known as the “Gag Law”, re­cently ap­proved by Congress, which will come into ef­fect on July 1, 2015. This new law re­stricts cit­i­zens’ lib­er­ties and crim­i­nalises their right to protest on the streets. It was even crit­i­cised by the UN, as they con­sider it an in­fringe­ment on hu­man rights. The holo­grams of 17,857 peo­ple marched and raised their voices in protest in front of Congress. The demon­stra­tion When it comes to makeup, most po­ten­tial cus­tomers pre­fer to try be­fore they buy. Makeup Ge­nius, the 1st vir­tual makeup app launched by L'oréal, let women try on cos­met­ics by in­stantly ap­ply­ing makeup to any im­age. The app lets con­sumers scan their own fea­tures, browse a cat­a­log and then vir­tu­ally ap­ply makeup be­fore mak­ing a pur­chase. Con­sumers can also scan prod­uct bar­codes in-store to test those items with the app. con­cluded with the read­ing of a man­i­festo, where the spokes­peo­ple for We Are Not crime ex­plained why they want to re­peal this law.

“Makeup Ge­nius”

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