Com­mer­cial Di­rec­tor of Le Re­seau, one of Lebanon’s lead­ing Unipole net­work of­fer­ing the biggest mar­ket share in the coun­try with a wide se­lec­tion of large out­door ad­ver­tis­ing op­tions, dis­cusses with her pre­dic­tions of the busi­ness in the months ahead.

ArabAd - - COVER STORY -


face dur­ing this pe­riod is the chaotic be­hav­iour of the mu­nic­i­pal­i­ties that can spin out of con­trol in some places driv­ing ad­ver­tis­ers to com­pen­sate in or­der to keep the bal­ance be­tween the run­ning can­di­dates.

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