When Farid Che­hab Speaks of Hap­pi­ness and Cre­ativ­ity

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Af­ter the re­sound­ing suc­cess of his book, "Du Bon­heur et des Idees",

Honourary Chairman of Leo Burnett MENA, launched the book in English un­der the name, "Of Hap­pi­ness and Ideas." In hon­our of this oc­ca­sion, a round­table dis­cus­sion un­der the theme "An Idea for Lebanon", was held at the Amer­i­can Univer­sity of Beirut (AUB).

AUB Pres­i­dent chaired the dis­cus­sion and talked about AUB’S vi­sion to pre­pare Lebanon young gen­er­a­tion to face the 21st cen­tury. “This is a pe­riod where we can see a change, how young peo­ple are think­ing about their own fu­tures, thus we have to cre­ate eco­nom­i­cal and ed­u­ca­tional op­por­tu­ni­ties” .

The event was mod­er­ated by for­mer Min­is­ter and it took place with the par­tic­i­pa­tion of the in­dus­tri­al­ist and pub­lic fig­ure who pre­sented the idea of “Di­a­logue of Al­pha­bets” with the ob­jec­tive of im­prov­ing and en­hanc­ing Lebanon’s im­age in the world, through a unique global art con­test us­ing Al­pha­bets of the world; CEO of Publi­cis Groupe MEA, who, among other ideas, pro­posed the one of cre­at­ing a new min­istry, Min­istry of Cre­ativ­ity whose prime ob­jec­tive would be to turn the Le­banese cre­ativ­ity into an ef­fec­tive

Che­hab, Dr. Fadlo R. Khuri Tarek Mitri, Farid Fouad Makhzoumi, Raja Trad,

in­creased na­tional wealth con­tribut­ing to re­tain Le­banese cre­ative tal­ents; Green Party leader de­vel­oped the Le­banese Cli­mate Act idea and its con­se­quences for Lebanon’s en­vi­ron­ment es­pe­cially for foresta­tion and wa­ter and here she raised the ex­am­ple of the Blue Gold five-year plan, a con­struc­tive idea for Lebanon’s wa­ter wealth op­ti­mi­sa­tion, de­vel­oped in the sec­ond half of Che­hab’s book; and also Ex­ec­u­tive Di­rec­tor of the Ex­ec­u­tive Of­fice, BDL who pre­sented the ac­cel­er­ated

Nada Zaarour, Marianne Hoayek,

Farid Che­hab

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