When Farid Chehab Speaks of Happiness and Creativity
After the resounding success of his book, "Du Bonheur et des Idees",
Honourary Chairman of Leo Burnett MENA, launched the book in English under the name, "Of Happiness and Ideas." In honour of this occasion, a roundtable discussion under the theme "An Idea for Lebanon", was held at the American University of Beirut (AUB).
AUB President chaired the discussion and talked about AUB’S vision to prepare Lebanon young generation to face the 21st century. “This is a period where we can see a change, how young people are thinking about their own futures, thus we have to create economical and educational opportunities” .
The event was moderated by former Minister and it took place with the participation of the industrialist and public figure who presented the idea of “Dialogue of Alphabets” with the objective of improving and enhancing Lebanon’s image in the world, through a unique global art contest using Alphabets of the world; CEO of Publicis Groupe MEA, who, among other ideas, proposed the one of creating a new ministry, Ministry of Creativity whose prime objective would be to turn the Lebanese creativity into an effective
Chehab, Dr. Fadlo R. Khuri Tarek Mitri, Farid Fouad Makhzoumi, Raja Trad,
increased national wealth contributing to retain Lebanese creative talents; Green Party leader developed the Lebanese Climate Act idea and its consequences for Lebanon’s environment especially for forestation and water and here she raised the example of the Blue Gold five-year plan, a constructive idea for Lebanon’s water wealth optimisation, developed in the second half of Chehab’s book; and also Executive Director of the Executive Office, BDL who presented the accelerated
Nada Zaarour, Marianne Hoayek,