The Optimal Information Model
What differentiates Kasra from every other similar digital platform operating throughout the Arab world?
Kasra uses data to study trends and learn about readers’ interests. Our content is directed by technology. We write content we know is relevant to readers, which is why we embrace tech and make it a core area of our business. We believe it is the way to revive Arabic content while catering to the needs of Arab readers.
Our research and analytics platform gives us valuable insights to create content around. Some insights agree with the market’s assumptions, such as content that relates to the readers’ day to day life such as how to peel a pomegranate. Other insights however, and against traditional July/august 2016