The Op­ti­mal In­for­ma­tion Model

ArabAd - - CONTENTS -

What dif­fer­en­ti­ates Kasra from ev­ery other sim­i­lar dig­i­tal plat­form oper­at­ing through­out the Arab world?

Kasra uses data to study trends and learn about read­ers’ in­ter­ests. Our con­tent is directed by tech­nol­ogy. We write con­tent we know is rel­e­vant to read­ers, which is why we em­brace tech and make it a core area of our busi­ness. We be­lieve it is the way to re­vive Ara­bic con­tent while cater­ing to the needs of Arab read­ers.

Our re­search and an­a­lyt­ics plat­form gives us valu­able in­sights to cre­ate con­tent around. Some in­sights agree with the mar­ket’s as­sump­tions, such as con­tent that re­lates to the read­ers’ day to day life such as how to peel a pome­gran­ate. Other in­sights how­ever, and against tra­di­tional July/au­gust 2016

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