Example:
Walid is going to XYZ Mall.
Just when he steps in, he receives a personalised invitation from Virgin Mega Store for a free Cappuccino on the second floor of XYZ mall.
He can follow the directions sent to his mobile to reach the Virgin Mega Store.
Based on his previous shopping experience and insights, once he steps into the store, ibeacon will detect his proximity. Based on Walid’s interest in technology, he’ll receive (for example) a promotional offer on smart LED TVS with 20% discount. Meanwhile, on his smartphone, he can explore product features and download a digital brochure. He doesn’t have to pay now, but he can make a reservation or make a mobile deposit payment.
ibeacon will send to the store how much time Walid spent in his favourite section (music for example). ibeacon will detect which type of music he likes, which information he retrieved about certain CD/DVD’S and which artist he prefers.
So, what will Virgin do?
- Virgin can ask Walid to conduct a reward survey through a flexible dedicated questionnaire. - Virgin can reward Waleed with 5MB free Internet if he watched a certain TV commercial (Could be an ad for HSBC). - Not only will HSBC pay Virgin for airing their TVC on the smart phones of its visitors (a new source of income to Virgin), but so will other companies as well. - Virgin can create joint promotions based on the customer’s insights they have collected. - Virgin can issue a digital loyalty card (could also be a Visa card) to its customers.
Walid can define which type of information or ads he wants to receive when entering a mall. Moreover, he can choose not to receive anything at all or even only at a certain time.
He can receive an offer from the XYZ Cinema to buy a discounted ticket to a film with free Pepsi and popcorn. ibeacon will enable him to find his way to his reserved seat even in the dark while the movie is playing. He’ll also receive trailers about new movies on his mobile. Walid can also accept to watch rewarded TVC’S.