A Google All-stars Academy Launches in MENA

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J.wal­ter thomp­son MENA and Google MENA have en­tered into a part­ner­ship that de­buted with a global first, the tech­nol­ogy com­pany’s “Google All-stars Academy” -a pro­gramme de­signed to pro­pel the com­mu­ni­ca­tions agency into the next level of dig­i­tal en­gage­ment with con­sumers. This ex­clu­sive work­shop, is a four-day in­ten­sive pro­gramme-- held this Au­gust-- which is said to fea­ture cut­ting edge con­tent, "un­avail­able any­where else", with ses­sions from Con­ta­gious, the Zoo, youtube and Me­dia Monks, to­gether with hands-on work­shops. Partly in­spi­ra­tional, partly in­for­ma­tive but above all trans­for­ma­tional, the Academy will sup­port J.wal­ter thomp­son MENA’S com­mit­ment to pro­vid­ing brands with so­lu­tions for con­sumers in the re­gion who are “join­ing the dots in mul­ti­ple ar­eas of their con­sump­tion pat­terns

and life­styles” and are “in­creas­ingly com­fort­able with tech­nol­ogy that is cog­ni­tive, in­tu­itive and adap­tive to their needs.” The “Google All-stars Academy” is built around the data gi­ant’s col­lab­o­ra­tive model and the evo­lu­tion of the con­sumers’ re­la­tion­ship with brands, as they de­fine ‘online’ as be­ing the most mem­o­rable chan­nel for brand advertising (Google’s Con­sumer Barom­e­ter Sur­vey, MENA). The Academy will com­ple­ment fur­ther train­ings that J.wal­ter Thomp­son, as a se­lected part­ner, will re­ceive through­out the year, based on Google’s prod­ucts, plat­forms and tools.

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