A Google All-stars Academy Launches in MENA

J.walter thompson MENA and Google MENA have entered into a partnership that debuted with a global first, the technology company’s “Google All-stars Academy” -a programme designed to propel the communications agency into the next level of digital engagement with consumers. This exclusive workshop, is a four-day intensive programme-- held this August-- which is said to feature cutting edge content, "unavailable anywhere else", with sessions from Contagious, the Zoo, youtube and Media Monks, together with hands-on workshops. Partly inspirational, partly informative but above all transformational, the Academy will support J.walter thompson MENA’S commitment to providing brands with solutions for consumers in the region who are “joining the dots in multiple areas of their consumption patterns

and lifestyles” and are “increasingly comfortable with technology that is cognitive, intuitive and adaptive to their needs.” The “Google All-stars Academy” is built around the data giant’s collaborative model and the evolution of the consumers’ relationship with brands, as they define ‘online’ as being the most memorable channel for brand advertising (Google’s Consumer Barometer Survey, MENA). The Academy will complement further trainings that J.walter Thompson, as a selected partner, will receive throughout the year, based on Google’s products, platforms and tools.