Mastercard Refreshes Logo
For the first time in 20 years, Mastercard has undergone a rebrand, which is more of a refresh since the company's logo, one of the most recognisable emblems worldwide, kept the same visual language "to retain
consumer trust," while updating it for a contemporary audience. Completed by Pentagram partners
Michael Bierut and Luke Hayman alongside designers Hamish Smyth and Andrea Trabucco-campos, the new visual identity keeps the familiar two overlapping red and yellow circles – the “pure” form of the brand, as Bierut says– but brings it into the “digital” age and optimise it for on-screen use.
While the interlocking circles have been retained, the horizontal lines that framed the word “Mastercard” have been dropped and replaced by an orange shade, a result of mixing the two primary colours, red and yellow. All three colours are now lighter and brighter to convey “optimism”.
This combination aims to cement an idea of “connectivity” and
“seamlessness”, one of Mastercard’s main brand messages.
Research conducted by Mastercard following the rebrand found that more than 80% of consumers still recognised the symbol without inclusion of the name.
The new logo will begin to roll out this year, and will be attributed to new cards alongside all print collateral, ATMS, digital applications, head offices and advertising.