The Mid­dle East Shines Bright at South African Awards

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The Lo­eries Dur­ban has an­nounced its 2016 win­ners with the MENA re­gion scoop­ing a to­tal of 36 awards. As such, one would be tempted to be­lieve that some agen­cies will need to in­stall new shelves at their of­fices to display their bright and shiny tro­phies. Fur­ther­more, with plenty of award shows to come this year, the num­ber amassed thus far may just in­crease. On that same front, the Clio awards an­nounced its shortlist and it ap­pears that many of the al­ready awarded cam­paigns just may make it to the fi­nals. This is a re­al­ity that we as a peo­ple take great pride in. How­ever, a sig­nif­i­cant num­ber of these very same cam­paigns, which have al­ready been recog­nised nu­mer­ous times this year, are be­ing re-sub­mit­ted, driv­ing the ques­tion of why the cre­ative peo­ple be­hind the work would need fur­ther re­as­sur­ance and more recog­ni­tion from their peers world­wide. In terms of who won what at the Lo­eries dur­ing the Dur­ban Cre­ative Week, J. Wal­ter Thomp­son, Saudi Ara­bia was the only agency to re­ceive a Grand Prix. Gold was scooped by TBWA\RAAD for Go Sport’s ‘Cham­pi­ons Hi­jack’ and Emi­rates Hol­i­days ‘Movie In­dex’. An­other award was won by J. Wal­ter Thomp­son Dubai for HSBC’S Global Trans­fer while J. Wal­ter Thomp­son Beirut man­aged to snatch an award for Coca Cola’s ‘Gi­raffe’. FP7/DXB and Cheil Dubai also won Cam­paign Gold for Project Ak­shar and Sam­sung Noise Can­cel­la­tion ads re­spec­tively. The brands re­ceiv­ing the high­est num­ber of awards were Pril, Sam­sung and Bou Khalil Su­per­marché each win­ning four prizes. As for the agency with high­est wins, that hon­our went to Memac Ogilvy UAE with 10 prizes for var­i­ous works.

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