Shadi Kad­doum: A Cre­ative Mind­set

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Shadi Kad­doum, Cre­ative Direc­tor at M&C Saatchi in Beirut is an easy-go­ing fun-lov­ing man whose hu­mour and light-heart­ed­ness play bril­liantly into the po­si­tion he holds and what fol­lows is a snap­shot of what ex­actly keeps him tick­ing.

What gets you up in the morn­ing?

Ev­ery morn­ing brings its own mo­ti­va­tion. But mostly, it’s the cat that wakes me up.

What do you en­joy most about your job?

The abil­ity to change some­thing.

Who do you ul­ti­mately want to be­come?

A cool old man whose opin­ion still mat­ters.

What is your great­est ex­trav­a­gance?


What’s your motto in life?

It’s not the cir­cum­stances. It’s the mind­set.

What keeps you in the game?

Know­ing that it’s a game.

What keeps you up at night?

Babysit­ting my in­ner child.

What would be your worst night­mare?

For­get­ting great mem­o­ries.

What in­spires you most?

Peo­ple’s emo­tions, sto­ries and in­sights.

What mu­sic have you been lis­ten­ing to lately?


What is the gad­get you can­not live with­out?

A torch.

What can we find on your phone?

Screen­shots of food, house de­signs and white in­te­ri­ors.

What qual­ity do you most look up to in a woman?

Gen­uine smile.

What qual­ity do you most look up to in a friend?


Who would you like to sit next to on a seven-hour flight?

The per­son who missed the flight.

If you could live for one day the life of an­other per­son, who would it be?

If it’s for fun I would choose Kim Jong-un.

If you could have din­ner with some­one, liv­ing or dead, who would it be; and what ques­tion would you ask him/her?

Moses. And I would ask him to rec­om­mend a car­pen­ter who doesn’t lie.

If you were rein­car­nated, what would you like to come back as?

My cat.

If you were to change pro­fes­sion, what would you choose to be?

A chef.

What do you con­sider to be the great­est head­line of all time?

War is over.

What business tip would you give the new­bies?

It’s not what we preach; it’s what we prove.

What is your idea of per­fect hap­pi­ness?

The per­fect mind­set.

Where can we find you on a Fri­day night?

On the ter­race of my home in By­b­los.

If you could choose one su­per­power, what would it be and why?

Fly­ing, so I don’t have to wait two hours at the air­port.

What would you do if you won the lot­tery?

It re­ally de­pends on the num­ber. But the per­fect beach house is def­i­nitely on the list.

What is the one word you catch your­self say­ing too of­ten?


What would you like to be do­ing five years from now?

Not ask­ing my­self this ques­tion.

If you could be any­where in the world right now, where would you be?

Cape Town.

What’s the last book you read or movie you saw?

I just fin­ished read­ing 'How to Coach with NLP'. And if there’s one quote I choose from the book it is, “To be trusted is a greater com­pli­ment than to be loved.”

What is the one thing you wish you have de­signed?

The spoon.

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