Two Steps for­ward, Three Steps Back

ArabAd - - LETTER FROM THE PUBLISHER -

When gaz­ing at the stars, most peo­ple think they are look­ing at things to come. In re­al­ity, they are lit­er­ally look­ing into the past! At no other time is this more ev­i­dent than dur­ing the month of De­cem­ber. While some cel­e­brate the suc­cesses and awards earned through­out the year, oth­ers lament the good old days and hope for a more pros­per­ous year ahead.

So, in pre­par­ing for the last is­sue of 2016, we at Arabad de­cided to do the ex­act op­po­site by look­ing back in mov­ing for­ward!

As a re­sult, the gen­eral over­rid­ing theme cho­sen to end the year is based on a some­what per­plex­ing topic, namely nos­tal­gia, which has proven to be quite chal­leng­ing. To our sur­prise, dif­fer­ent peo­ple in­ter­pret the no­tion quite dif­fer­ently. What’s in­ter­est­ing though is how these in­ter­pre­ta­tions are man­i­fested and com­mu­ni­cated into works that are ‘at­ten­tion-grab­bing’ to say the least.

Draw­ing in­spi­ra­tion from ‘the good old days’ isn’t a novel ap­proach. How­ever, what is strik­ing is the no­tice­able surge that for rea­sons we tried to ex­am­ine, has not only been trend­ing, but also mak­ing big waves through­out the coun­try.

Some through­out the fash­ion in­dus­try copy-paste vi­su­als of fa­mous singers and other note­wor­thy lo­cal and re­gional per­son­al­i­ties onto wear­able items. Oth­ers have taken more in­no­va­tive ap­proaches by com­bin­ing the ‘old’ with the ‘new’ and painted these images to com­mu­ni­cate a point of view of sorts.

Still oth­ers built on the no­tion of love and loss to re­vive a rich his­tory laden with cher­ished mem­o­ries that marks an un­for­get­table era as a re­sponse to a con­sumerist so­ci­ety that no longer ap­pre­ci­ates qual­ity nor longevity for that mat­ter.

Ad­ver­tis­ing agen­cies have also been em­ploy­ing sim­i­lar tac­tics to lure wouldbe con­sumers by play­ing around with cer­tain types of colours and out­dated for­mats rem­i­nis­cent of, you guessed it, ‘the good old days!’

To bring the en­tire mat­ter full cir­cle, we took the time and dug deep into grandma’s trea­sure trove of col­lectibles to find a wealth of ads dat­ing back to a time any­one read­ing this was not yet born! All in all, the is­sue is as rich as it is, eclec­ti­cally de­lec­ta­ble! Merry Christ­mas and a Happy New Year.

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