IN A NUTSHELL

Fifty-one years later, Rizkgroup, which remains the number one 100 percent Lebanese agency, also includes Gate Communications, L&R Communications, Bdigital and RPR (Rizk Public Relations), as well as Rizk Advertising Sudan with representations in Cairo and Tanzania.

Reflecting on this astonishing success Rizk says, “Our Philosophy has always been (it’s only creative if it sells). Loyalty goes a long way and proof to that effect is that some of our clients have been with us for 35 years. We have created great success stories of the brands and products we service, which as a result have lived in the hearts and minds of generations. We took the time to help our clients to grow and change with the changes in the market. We also carefully studied the consumers’ habits and helped those same clients’ products to become and remain leaders in their respective categories.”

More to the point, another reason that further enforces those facts are the agency’s innovative ideas, such the first comparative commercial for Brinol opposing Perlex and Ariel, as well as the first “risqué” newspaper ads for Hom underwear and Bijama (with a B) to name a few.

Before ending on that high note, Rizk got to his feet and said, “Last year, we became active member of the Taan network, the largest network of independent agencies in the world, which was founded in 1936 and comprised of 51 agencies from 32 countries. This will give the Rizkgroup unprecedented international exposure and experience, while simultaneously allowing us to maintain our independence.

How wonderful is that!”