Carlo Vincenti VINCENTI Group

It feels awkward to write a tribute, in few words, about a man who has established and consolidated, over decades, his mark on the adverting industry the way Andre Rizk has.

I was very surprised and confused when I found out he was voted ‘Man of the Year’ by Arabad! Not due to lack of merit, rather because of such an obvious conviction that beyond the shadow of a doubt has driven him, time and time again, to get it just right.

Andre has, and continues to shape the adverting industry unlike any other.

He is a friend and a client, who never seizes to dazzle. His level of involvement, commitment, dedication, motivation, passion, authenticity, and perception, which he allocates to each of his brands and clients, is simply, exemplary.

Andre has shaped the way today’s industry operates and continues to inspire the marketers and advertisers of the future. He has created a number of iconic advertising and marketing campaigns that, even decades after their conception, still linger in every consumer’s mind.

These unforgettable works stem from his strong beliefs, professionalism and wisdom, which sadly are scarce and rare in today’s industry. His understanding of the brands and consumers, has driven him to position both ahead of awards, so as not to compromise quality, creativity, and the high standards he is renowned for having. I salute my dear friend Andre… The Man of the past five decades in the adverting industry.