Carlo Vin­centi VIN­CENTI Group

ArabAd - - AD, CLOSE & PERSONAL -

It feels awk­ward to write a trib­ute, in few words, about a man who has es­tab­lished and con­sol­i­dated, over decades, his mark on the ad­vert­ing in­dus­try the way An­dre Rizk has.

I was very sur­prised and con­fused when I found out he was voted ‘Man of the Year’ by Arabad! Not due to lack of merit, rather be­cause of such an ob­vi­ous con­vic­tion that be­yond the shadow of a doubt has driven him, time and time again, to get it just right.

An­dre has, and con­tin­ues to shape the ad­vert­ing in­dus­try un­like any other.

He is a friend and a client, who never seizes to daz­zle. His level of in­volve­ment, com­mit­ment, ded­i­ca­tion, mo­ti­va­tion, pas­sion, au­then­tic­ity, and per­cep­tion, which he al­lo­cates to each of his brands and clients, is sim­ply, ex­em­plary.

An­dre has shaped the way today’s in­dus­try op­er­ates and con­tin­ues to in­spire the mar­keters and ad­ver­tis­ers of the fu­ture. He has cre­ated a num­ber of iconic ad­ver­tis­ing and mar­ket­ing cam­paigns that, even decades af­ter their con­cep­tion, still linger in ev­ery con­sumer’s mind.

Th­ese un­for­get­table works stem from his strong be­liefs, pro­fes­sion­al­ism and wis­dom, which sadly are scarce and rare in today’s in­dus­try. His un­der­stand­ing of the brands and con­sumers, has driven him to po­si­tion both ahead of awards, so as not to com­pro­mise qual­ity, cre­ativ­ity, and the high stan­dards he is renowned for hav­ing. I salute my dear friend An­dre… The Man of the past five decades in the ad­vert­ing in­dus­try.

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