If santa were an adman

Ramzi Haddad MD Uae/qatar/kuwait Carat Dubai Arabad polled regional ad players’ wishes for the coming year regarding the changes they’d like to see materialise within the advertising industry. We asked them to imagine that Santa is an ad man in disguise who is listening intently to what they have to say and they, in turn sang their hearts out. Apart from world peace, new shoes that do not hurt, and a constant supply of their favourite chocolate brands, their letters to Santa are published, for the most part unedited to keep the candid spirit of the season, alive.