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Bahrain Ad Spend Kept the Pace with a Slight Drop.

- Media Manager BY: RAFFI DISHJEKIAN

The biggest drop on advertisin­g spend in Bahrain was in 2015, which in 2016 saw a slight decline on all platforms by 5%. TV and Newspaper had the biggest drop, nearly 10% from 2015. On the overall share, Print Media is still the top choice of the advertiser in Bahrain. As Newspapers, together with Magazines had nearly 85% share of advertisin­g spend in 2016, with newspapers registerin­g a 75% market share.

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