bahrain

Bahrain Ad Spend Kept the Pace with a Slight Drop.

ArabAd - - COVER STORY - Me­dia Man­ager BY: RAFFI DISHJEKIAN

The big­gest drop on ad­ver­tis­ing spend in Bahrain was in 2015, which in 2016 saw a slight de­cline on all plat­forms by 5%. TV and News­pa­per had the big­gest drop, nearly 10% from 2015. On the over­all share, Print Me­dia is still the top choice of the ad­ver­tiser in Bahrain. As News­pa­pers, to­gether with Mag­a­zines had nearly 85% share of ad­ver­tis­ing spend in 2016, with news­pa­pers reg­is­ter­ing a 75% mar­ket share.

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