QATAR

ArabAd - - COVER STORY - BY: RAFFI DISHJEKIAN Me­dia Man­ager

An Ex­pected Drop in Ad Spend in Qatar in 2016.

It came as no sur­prise that bud­gets in 2016 were shy when it came to ad spend, as cuts alerted pri­or­i­ties and were ob­vi­ously not in favour of the ad­ver­tis­ing sec­tor. Over­all ad­ver­tis­ing spend­ing on Off­line Me­dia de­creased by 16% from 2015. All me­dia wit­nessed a drop ex­cept Out­door, which in­creased by 25%. TVS and News­pa­pers wit­nessed the big­gest drops in terms of ad­ver­tis­ing spend, with TV down by 45% from 2015 and News­pa­per by 22%. Spend­ing on Mag­a­zines and Cin­ema also dropped by nearly 15% from 2015. Although grad­u­ally de­clin­ing from year to year, News­pa­pers still had the big­gest share with 56% of to­tal ad­ver­tis­ing spend in 2016. Out­door caught up with 29% share. TV, Mag­a­zines and Cin­e­mas had a share of 10%, 4% and 1% re­spec­tively.

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