FNB Hous­ing Loan

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FNB of­fers a neat min­i­mal­is­tic visual that although uses an overly-re­cur­ring bank theme, namely the key, is done via a dis­tin­guished and at­ten­tion grab­bing visual pun to il­lus­trate the bank’s en­tic­ing of­fer—a house loan with zero per­cent in­ter­est (for the first year). In out­door ad­ver­tis­ing this is the kind of com­mu­ni­ca­tion that works well.

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