Xavi Stars in New Ac­tion-packed QNB Spot by JWT Doha

ArabAd - - AD SPOT -

JWT Doha teamed up with soc­cer player Xavier Her­nan­dez Creus to pro­duce an ac­tion packed ad for Qatar Na­tional Bank. “The only law that mat­ters is grav­ity” seems the motto of “Xavi” liv­ing up his “Point Break” dreams. It’s a spec­tac­u­lar ride that not only is fast and fu­ri­ous, but also a cer­ti­fi­able adren­a­line rush. Xavi is seen do­ing park­our jump­ing here and there, break­ing walls, get­ting from one build­ing to an­other and in the process de­liv­er­ing keys to peo­ple - cars, homes, etc. Of course, the idea is to say that “your goals are now within reach”, con­sid­er­ing that the man turns out to be one of the bank’s em­ploy­ees. The ath­letic QNB am­bas­sador is lit­er­ally the key to suc­cess. The spot has been viewed over 5 mil­lion times on Youtube alone. More im­por­tant than all the walls be­ing smashed, are the clichés be­ing bro­ken. Some­how, the ad echoes the spirit of Nike and scores on many fronts. A wel­come change from bankers shak­ing hands, teary tes­ti­mo­ni­als and faux ‘we care about your fu­ture’ copy. Picky crit­ics might whine about the mid-field grad­ing and the off side ty­pog­ra­phy, but who cares? The crowd is cheer­ing. When is the next match?

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