Xavi Stars in New Action-packed QNB Spot by JWT Doha
JWT Doha teamed up with soccer player Xavier Hernandez Creus to produce an action packed ad for Qatar National Bank. “The only law that matters is gravity” seems the motto of “Xavi” living up his “Point Break” dreams. It’s a spectacular ride that not only is fast and furious, but also a certifiable adrenaline rush. Xavi is seen doing parkour jumping here and there, breaking walls, getting from one building to another and in the process delivering keys to people - cars, homes, etc. Of course, the idea is to say that “your goals are now within reach”, considering that the man turns out to be one of the bank’s employees. The athletic QNB ambassador is literally the key to success. The spot has been viewed over 5 million times on Youtube alone. More important than all the walls being smashed, are the clichés being broken. Somehow, the ad echoes the spirit of Nike and scores on many fronts. A welcome change from bankers shaking hands, teary testimonials and faux ‘we care about your future’ copy. Picky critics might whine about the mid-field grading and the off side typography, but who cares? The crowd is cheering. When is the next match?