Fid­des takes on Havas ECD role

ArabAd - - PEOPLE -

Mark Fid­des has taken on the role of ex­ec­u­tive cre­ative di­rec­tor at Havas UAE. A former ex­ec­u­tive cre­ative di­rec­tor at Draft­fcb Lon­don and Euro­pean cre­ative di­rec­tor at global data-driven mar­ket­ing com­pany Ep­silon, Fid­des rep­re­sents an “ex­cit­ing step-change for Havas UAE in cre­ative lead­er­ship, men­tor­ship [and] phi­los­o­phy”. He re­places Ciaran Bonass, who left the agency to pur­sue other op­por­tu­ni­ties. “We have built an ex­cit­ing, sharp, en­er­getic team of di­verse tal­ent,” said Bron­son Smith­son, gen­eral man­ager of Havas UAE. “Mark adds fur­ther spark and bril­liant cre­ative lead­er­ship. He has al­ready con­trib­uted ideas and men­tor­ship that have lifted the whole agency. We’re all ex­cited about what we can achieve.” Fid­des is one of the UK’S most ex­pe­ri­enced cre­ative di­rec­tors and his move to Dubai rep­re­sents a re­turn to Havas, hav­ing pre­vi­ously worked as global cre­ative di­rec­tor at Euro RSCG World­wide (now Havas World­wide).

Mark Fid­des

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