Fiddes takes on Havas ECD role
Mark Fiddes has taken on the role of executive creative director at Havas UAE. A former executive creative director at Draftfcb London and European creative director at global data-driven marketing company Epsilon, Fiddes represents an “exciting step-change for Havas UAE in creative leadership, mentorship [and] philosophy”. He replaces Ciaran Bonass, who left the agency to pursue other opportunities. “We have built an exciting, sharp, energetic team of diverse talent,” said Bronson Smithson, general manager of Havas UAE. “Mark adds further spark and brilliant creative leadership. He has already contributed ideas and mentorship that have lifted the whole agency. We’re all excited about what we can achieve.” Fiddes is one of the UK’S most experienced creative directors and his move to Dubai represents a return to Havas, having previously worked as global creative director at Euro RSCG Worldwide (now Havas Worldwide).