In­sta­gram Rolls Out Live sto­ries

ArabAd - - SOCIAL SPHERE -

On Jan­uary 24, 2017, In­sta­gram un­veiled new live video fea­ture ‘Live Sto­ries’, which al­lows users to share updates with their fol­low­ers in real-time by swip­ing right from their feed and press­ing ‘Start Live Video’ from the Sto­ries cam­era menu. The up­grade comes in line with the plat­form’s in­creas­ing reliance on ex­pir­ing con­tent (which also qual­i­fies as one of the big­gest so­cial me­dia trends of the year), from rolling out Snapchat-like fea­ture In­sta­gram Sto­ries in Au­gust 2016 to in­cor­po­rat­ing dis­ap­pear­ing pho­tos and videos into In­sta­gram direct mid-novem­ber. “From real-time makeup tu­to­ri­als to live DJ sets, it’s been ex­cit­ing to watch as the com­mu­nity shares new sides of their lives,” the of­fi­cial In­sta­gram blog reads.

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