One Year Ago, a Box­ing Oc­to­pus Was Born | @Mul­len­lowe­grou


Ex­actly a year ago, on Jan­uary 25, Mul­len­lowe in­tro­duced its new global iden­tity, fol­low­ing the Mul­len­lowe Group for­ma­tion. This was when the oc­to­pus with the box­ing gloves first kicked in. De­signed to re­flect the po­si­tion­ing of Mul­len­lowe Group as a global cre­ative bou­tique, with a chal­leng­ing ap­proach de­liv­ered through a "hy­per­bun­dled" op­er­at­ing model cou­pled with a risk-tak­ing at­ti­tude, the cor­po­rate oc­to­pus was fea­tured in a fun an­i­ma­tion on In­sta­gram.

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