Ha­cienda Poster - Make some noise

ArabAd - - DESIGN -

It’s hard to be­lieve that this was ac­tu­ally pro­duced in 1978. You’d ex­pect this kind of de­sign for a build­ing site, not a trendy dance club. The vi­brat­ing head cre­ates visual sound waves while scream­ing colours con­vey a sense of dan­ger. The Ha­cienda later be­came a bea­con of rave cul­ture and a sym­bol - to quote Peter Hook’s mem­oir - of ‘How not to run a club.’ Fi­nan­cial headaches even­tu­ally killed the club, but the black and yel­low warn­ing stripes still live as a sig­na­ture mo­tive to sell Ha­cienda merch.

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