Mul­len­lowe MENA Names New Man­ag­ing Di­rec­tor

ArabAd - - PEOPLE -

Af­ter seven months as the re­gional di­rec­tor of dig­i­tal and in­te­gra­tion, Matthew Butterworth has been pro­moted to man­ag­ing di­rec­tor of Mul­len­lowe MENA. A state­ment from the agency says Butterworth has been cham­pi­oning the com­ing of the dig­i­tal age since his early days in ad­ver­tis­ing at Publi­cis Lon­don, Amaze and Mccann UK. Butterworth has worked on global brands like Bent­ley, Tri­umph, Ja­panese To­bacco and Gen­eral Mo­tors to name a few. He has also been a key part of the Global Mccann Strate­gic Task­force to lay a foun­da­tion for stronger dig­i­tal and so­cial of­fer­ings for agencies in the network. Butterworth will be sup­ported by Khaled Farid, who has also been re­cently pro­moted to re­gional gen­eral man­ager.

Matthew Butterworth

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