BLOM Bank - Peace of Mind Se­ries

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BLOM Bank in­tro­duces the first out of a se­ries of four sto­ries, drama­tis­ing the bank’s motto: “Peace of Mind.” Four Le­banese di­rec­tors were in­vited to trans­late these words into film. In this first episode, Bosta’s di­rec­tor Philip Aract­ingy tells the story of Raja, who re­cently launched a risky paraglid­ing busi­ness. It’s a feel-good tes­ti­mo­nial told via look-good imag­i­nary. Di­rec­tor of pho­tog­ra­phy Marwan Zi­adeh is clearly on a roll. Spec­tac­u­lar areal footage, pas­toral land­scapes and po­etic con­tre-jour shots have a heart­warm­ing, sun-kissed qual­ity. Raja’s jour­ney is also a beau­ti­ful dec­la­ra­tion of love to Le­banon. These BBDO tes­ti­mo­ni­als might not be award-win­ning, yet, in a coun­try where ev­ery­day re­al­ity re­minds us of all the forces that are try­ing to hold us down, Raja’s story proves that dreams and peace of mind are not a rare cur­rency.

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