Nutty-bold Moves from Al Rifai and Durex
Lots of people the world over aren't comforted about how far Trump has come, so much so, that even brands are having their say. Here are two ads, the first is subtle and the other is blunt, yet both are daring statements. On January 27, The Daily Star, Lebanon's only English newspaper, ran a front-page ad that read: "the world has gone mad." It was signed by local roaster brand Al Rifai. The ad was hinting at Trump's inauguration with a message that not only is relevant to the brand, but is comprised of all the right ingredients yet in a minimalistic fashion: it is bold; it is nutty; it is witty and subtle. The ad was quick to drive conversation and make its rounds on social media often accompanied by positive comments and thumbs up. This was real-time marketing done right and we can't but applaud. Speaking of Trump, Durex rolled out a print ad featuring mister president in his office with a line that says: "Get in
anywhere. Really. Anywhere." Not sure we should laugh or cry!
Agency: Republique Beirut Creative Director: Fadi Mroue Account Director: Jihad Harmoush Art Director: Ihab Koussa Copywriter: Fadi Mroue