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Nutty-bold Moves from Al Ri­fai and Durex

Lots of peo­ple the world over aren't com­forted about how far Trump has come, so much so, that even brands are hav­ing their say. Here are two ads, the first is sub­tle and the other is blunt, yet both are dar­ing state­ments. On Jan­uary 27, The Daily Star, Le­banon's only English news­pa­per, ran a front-page ad that read: "the world has gone mad." It was signed by lo­cal roaster brand Al Ri­fai. The ad was hint­ing at Trump's in­au­gu­ra­tion with a mes­sage that not only is rel­e­vant to the brand, but is com­prised of all the right in­gre­di­ents yet in a min­i­mal­is­tic fash­ion: it is bold; it is nutty; it is witty and sub­tle. The ad was quick to drive con­ver­sa­tion and make its rounds on so­cial me­dia of­ten ac­com­pa­nied by pos­i­tive com­ments and thumbs up. This was real-time mar­ket­ing done right and we can't but ap­plaud. Speak­ing of Trump, Durex rolled out a print ad fea­tur­ing mis­ter pres­i­dent in his of­fice with a line that says: "Get in

any­where. Re­ally. Any­where." Not sure we should laugh or cry!

Agency: Republique Beirut Cre­ative Direc­tor: Fadi Mroue Ac­count Direc­tor: Ji­had Har­moush Art Direc­tor: Ihab Koussa Copy­writer: Fadi Mroue

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