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Sami Saab: The Phe­nom­e­nal Mul­ti­verse

Driven by the de­sire to ‘make things hap­pen’ by bring­ing unique ideas to life, Sami Saab, Founder and Cre­ative Di­rec­tor of Phe­nom­ena ad­ver­tis­ing re­veals a lit­tle more about the world he lives in, more ac­cu­rately, the world that lives in him.

What gets you up in the morn­ing?

The Marimba ring tone.

What do you en­joy most about your job?

The chal­lenge.

Who do you ul­ti­mately want to be­come?

An ideal fa­ther.

What is your great­est ex­trav­a­gance?

My Saab Planet.

What’s your motto in life?

It is a phe­nom­e­nal thing you wouldn’t un­der­stand.

What keeps you in the game?

The game.

What keeps you up at night?

A small twist.

What would be your worst night­mare?

Be­ing av­er­age. What in­spires you most? My kids.

What mu­sic have you been lis­ten­ing to lately?

“Par­ler à mon père”

What is the gad­get you can­not live with­out?

My iphone

What can we find on your phone?

My phe­nom­e­nal logo.

What qual­ity do you most look up to in a woman?


What qual­ity do you most look up to in a friend?


Who would you like to sit next to on a seven-hour flight?

An empty seat.

If you could live for one day the life of an­other per­son, who would it be?

Don­ald Trump.

If you could have din­ner with some­one, liv­ing or dead, who would it be; and what ques­tion would you ask him/her?

My par­ents. Are you there to­gether?

If you were to be rein­car­nated, what would you like to come back as?

The Lit­tle Prince.

If you were to change pro­fes­sion, what would you choose to do?

'Sa7eb kaza moutér, bwazzi3 kahraba lal man­ta2a kella'.

What do you con­sider to be the great­est head­line of all time?

“I love life to the death”.

What busi­ness tip would you give the new­bies?

Love what you do.

What is your idea of per­fect hap­pi­ness? Where can we find you on a Fri­day night?

Some­where with my fam­ily.

If you could choose one su­per­hero power, what would it be and why?

'The Lit­tle Prince', be­cause he has the most so­phis­ti­cated, in­no­va­tive and sim­ple se­cret: It is only with the heart that one can see rightly; what is es­sen­tial is in­vis­i­ble to the eye.

What would you do if you won the lot­tery?

I will in­vest more in Saab Planet.

What is the one word you catch your­self say­ing too of­ten?

Make it phe­nom­e­nal.

What would you like to be do­ing five years from now?

My story.

If you could be any­where in the world right now, where would you be?

In a hot air bal­loon fly­ing non-stop around the world.

What’s the last book you read or movie you saw?

Coups de Pub (Jaques Séguéla).

What is the one thing you wish you have de­signed?

My book.

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