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Out & About with Bank­ing Com­mu­ni­ca­tion

Banks seem to be lack­ing --to var­i­ous de­grees- cre­ative in­spi­ra­tion when it comes to draft­ing print ad­ver­tis­ing cam­paigns. How­ever, via TV, the sto­ry­telling an­gle looks way broader and more en­ter­tain­ing. Here's a brief review on what caught our at­ten­tion this month.

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