Ca­role Hayek: The Lat­eral Shifter

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In an un­ex­pected move, Ca­role Hayek, the former Gen­eral Man­ager of Op­ti­me­dia Beirut re­cently joined MCN’S Magna for a sim­i­lar man­age­rial role. In this Q&A, she ex­plains why her de­ci­sion was nec­es­sar­ily over­due.

Why, af­ter head­ing Op­ti­me­dia for over a decade, did you de­cide to leave? Leav­ing the com­pany I have es­tab­lished and man­aged for 12 years felt like aban­don­ing my own baby! How­ever, when I re­alised the need for a change, the power of de­tach­ment pushed me into ac­tion. It is not easy to leave your com­fort zone, es­pe­cially with­out re­ceiv­ing the much de­served re­mu­ner­a­tion for time spent in ser­vice! The mo­ti­va­tions based on such a de­ci­sion vary and usu­ally fit into five cat­e­gories: look­ing for more power, bet­ter fi­nan­cial pack­ages, ap­pre­ci­a­tion, in­de­pen­dence, and/or se­cu­rity. In my case, the move was driven by the de­sire for new chal­lenges. Dur­ing my ca­reer with Publi-graph­ics, then with Publi­cis, I was al­ways mov­ing up the lad­der, which changed when in 2004 we es­tab­lished Op­ti­me­dia as a sep­a­rate en­tity from Publi­cis-graph­ics. Sadly, within Publi­cis’ cur­rent struc­ture, there no longer was room for me to move up, or even side­ways. As a re­sult, my choice was to take a ‘lat­eral’ move to

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