The source and anal­y­sis of data in this ar­ti­cle are de­rived from the fol­low­ing Ip­sos es­tab­lished dig­i­tal stud­ies:

ArabAd - - STUDY -

Ip­sos TechTracker: An off­line and on­line sur­vey based study that cov­ers gen­eral In­ter­net con­sump­tion and be­hav­iour. Siz­ing of the In­ter­net users, smart­phone users, e-com­merce and e-bank­ing in MENA. 25,000 in­ter­views con­ducted, rep­re­sent­ing 62 mil­lion lo­cals, Arabs and ex­pats 15+ years liv­ing across nine MENA coun­tries.

Desk­top Au­di­ence Mea­sure­ment: A pas­sive panel mea­sure­ment ap­proach that mon­i­tors desk­top In­ter­net brows­ing be­hav­iour and is con­ducted across seven coun­tries. The study makes use of cookie and soft­ware ap­pli­ca­tions. Ip­sos has tags across more than 100 lo­cal web­sites that gen­er­ate more than 75 mil­lion monthly cook­ies and have more than 20,000 pan­elists to rep­re­sent data for multi­na­tional web­sites.

Mo­bile Au­di­ence Mea­sure­ment: Mo­bile panel study based (Pas­sive mea­sure­ment) on a soft­ware ap­pli­ca­tion con­ducted in KSA and UAE. The study analy­ses peo­ple’s be­hav­iour while brows­ing and us­ing ap­pli­ca­tions across dif­fer­ent smart­phones and tablets.

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