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Brands Telling Powerful Stories

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While we were exploring latest work from around the region, we stumbled across two examples of brands that win big with their inspiratio­nal-marketing campaigns. As today’s market place has taught us all, brands must be fully engaged and actively involved in allowing their brands to grow into relevant destinatio­ns for consumers looking to solve particular needs-these are the brands that will win market share and continue to grow. After all, there’s something very attractive and contagious about brands that feel totally energized, passionate, idiosyncra­tic and that reflect the brand’s personalit­y.

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