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ArabAd - - COVER STORY -

As if all of this isn’t enough, the team was also be­hind SAMA by Dama’s lat­est com­mer­cial, lav­ishly shot in Madrid and star­ring Pene­lope Cruz. Aerial per­form­ers, spe­cial ef­fects, beau­ti­ful light­ing and cin­e­matog­ra­phy were all brought into the mix to give the ad an el­e­gant, lux­u­ri­ous touch. On the other hand, when it doesn’t come down to im­pres­sive stunts and ad­vanced tech­nolo­gies, it comes down to sub­tle, taste­ful cin­e­matog­ra­phy and pow­er­ful story-telling as in the case of an emo­tional film about the Le­banese Civil War that they pro­duced for In­klu­sion. Artis­tic val­ues come first. Even for vol­un­tary projects, City Films are de­ter­mined to push their own cre­ative lim­its and of­fer an im­pres­sive fi­nal prod­uct that stands out.

Com­bin­ing all the tal­ent, ex­per­tise, pro­fes­sion­al­ism and ex­pe­ri­ence that a pro­duc­tion house could need to ex­ceed ex­pec­ta­tions, City Films has its sights on push­ing the fron­tiers of pro­duc­tion fur­ther. So if you think your idea can’t be done, think again… and come to City Films.

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