ArabAd

It’s play time with Jeep

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The 'Hopscotch' print ad created by Publicis ME Dubai is meant to capture the work 'hard to play harder' mentality of the Middle East, reminding every offroad enthusiast that in a Jeep, adventure is only a jump away and nothing can stop you. And if off-road driving is your game, then "The world is your playground" says Jeep in this visually impactful ad. The rugged terrain every Jeep driver craves for is beautifull­y communicat­ed through this 3D illustrati­on which also translates how a drive through the UAE looks and feel.

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