It’s play time with Jeep

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The 'Hop­scotch' print ad cre­ated by Publi­cis ME Dubai is meant to cap­ture the work 'hard to play harder' men­tal­ity of the Mid­dle East, re­mind­ing ev­ery of­froad en­thu­si­ast that in a Jeep, ad­ven­ture is only a jump away and noth­ing can stop you. And if off-road driv­ing is your game, then "The world is your play­ground" says Jeep in this vis­ually im­pact­ful ad. The rugged ter­rain ev­ery Jeep driver craves for is beau­ti­fully com­mu­ni­cated through this 3D il­lus­tra­tion which also trans­lates how a drive through the UAE looks and feel.

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