Lov­ing Out Loud is Joe Fish's way

ArabAd - - AD SPOT -

As al­ways, bou­tique agency Joe Fish likes to do things dif­fer­ently. To re­mind peo­ple about the real essence and gen­uine mean­ing of Valen­tine, each mem­ber of the team was in­vited to draft a per­son­alised mes­sage to loved ones. Each of these un­scripted mes­sages got a pub­lic dis­play on LED screens through­out var­i­ous lo­ca­tions around town fo­cus­ing on the agency's core idea: "Be­cause when we love, we love out loud". A clever way to make some noise and break out from the usual clichés ads we get to see this time of the year.

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