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BA­SIC LEAD, the or­gan­is­ers of DISCOP, the film, TV, digital con­tent mar­ket fran­chise, un­veiled plans to en­cour­age more busi­ness with and be­tween the rapidly grow­ing coun­tries un­der DISCOP’S watch and rep­re­sent­ing 75% of the world’s pop­u­la­tion.

Two new DISCOP mar­kets will be added by the end of 2019: one in Zanz­ibar (2018), cen­tered on East Africa’s fast-ris­ing in­de­pen­dent film, tele­vi­sion and digital con­tent pro­duc­tion sec­tors; and one in Lagos (2019) cen­tered on Nige­ria, one of the world’s most promis­ing en­ter­tain­ment sin­gle-mar­ket ecosys­tems along­side China, In­dia and In­done­sia.

With mar­kets in Abid­jan, Dubai and Johannesburg, and through an­nual big scale net­work­ing events, they now help com­pa­nies buy, sell and co­pro­duce multi-plat­form con­tent in 115 fast ex­pand­ing coun­tries where new tech­nolo­gies, mod­ern in­fra­struc­tures and ris­ing dis­pos­able in­come fuel growth.

“Movies and TV pro­grammes have al­ways been part of the fab­ric of the coun­tries we cover with DISCOP. What is chang­ing is the abil­ity for broad­cast­ers, pay-tv plat­forms, mobile op­er­a­tors and on-de­mand video ser­vices to mon­e­tise the con­sump­tion of en­ter­tain­ment con­tent, and for lo­cal pro­duc­ers to feed an im­mense ap­petite for homegrown en­ter­tain­ment,” says Pa­trick Zu­chow­icki, founder of DISCOP. He adds: “These coun­tries will rep­re­sent in the next five years 35% of global whole­sale li­cens­ing rev­enues de­rived pri­mar­ily from in­tra-re­gional trade. By then and with five DISCOP mar­kets a year, we ex­pect to draw 6,000 del­e­gates, three times more than we do now.”

DISCOP Zanz­ibar and DISCOP Lagos will have their own per­son­al­ity, for­mat and agenda. Cross-cul­tural bridges will be built be­tween these two new mar­kets and the ones in Abid­jan, Dubai and Johannesburg. Iden­ti­cal re­search, pro­mo­tional, meet­ings or­ga­ni­za­tion and travel plan­ning ser­vices will be pro­vided to all del­e­gates ahead of each mar­ket.

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