DISCOP TO EXPAND GEOGRAPHICAL FOOTPRINT
BASIC LEAD, the organisers of DISCOP, the film, TV, digital content market franchise, unveiled plans to encourage more business with and between the rapidly growing countries under DISCOP’S watch and representing 75% of the world’s population.
Two new DISCOP markets will be added by the end of 2019: one in Zanzibar (2018), centered on East Africa’s fast-rising independent film, television and digital content production sectors; and one in Lagos (2019) centered on Nigeria, one of the world’s most promising entertainment single-market ecosystems alongside China, India and Indonesia.
With markets in Abidjan, Dubai and Johannesburg, and through annual big scale networking events, they now help companies buy, sell and coproduce multi-platform content in 115 fast expanding countries where new technologies, modern infrastructures and rising disposable income fuel growth.
“Movies and TV programmes have always been part of the fabric of the countries we cover with DISCOP. What is changing is the ability for broadcasters, pay-tv platforms, mobile operators and on-demand video services to monetise the consumption of entertainment content, and for local producers to feed an immense appetite for homegrown entertainment,” says Patrick Zuchowicki, founder of DISCOP. He adds: “These countries will represent in the next five years 35% of global wholesale licensing revenues derived primarily from intra-regional trade. By then and with five DISCOP markets a year, we expect to draw 6,000 delegates, three times more than we do now.”
DISCOP Zanzibar and DISCOP Lagos will have their own personality, format and agenda. Cross-cultural bridges will be built between these two new markets and the ones in Abidjan, Dubai and Johannesburg. Identical research, promotional, meetings organization and travel planning services will be provided to all delegates ahead of each market.