Load­ing Tal­ents

ArabAd - - LETTER FROM THE PUBLISHER -

In this month's is­sue, Arabad wished to high­light a sam­ple of the best end of year projects pre­sented by stu­dents pur­su­ing a ma­jor in Ad­ver­tis­ing and De­sign, who have just grad­u­ated.

This show­case will al­low readers and the in­dus­try's com­mu­ni­ca­tion pro­fes­sion­als to take a peek at the stan­dard of de­sign ex­pres­sions and level of think­ing lo­cal uni­ver­si­ties are pro­duc­ing.

One of Arabad's mis­sion is to show­case new tal­ents, and as­sist the next gen­er­a­tion of cre­ative prac­ti­tion­ers in getting the right and de­served ex­po­sure that helps them stand out in a highly com­pet­i­tive in­dus­try and land their dream jobs.

Ac­cord­ing to a sur­vey con­ducted few years back by Yougov and Bayt. com, 76% of fresh grad­u­ates con­sid­ered find­ing a job as a top chal­lenge although ad­ver­tis­ing and mar­ket­ing emerged as the in­dus­try that hires the high­est num­ber of fresh grad­u­ates.

"The com­mu­ni­ca­tion busi­ness is one of the rare in­dus­tries which of­fers this re­gion's youth a chance to ex­press their cre­ativ­ity and see their ideas man­i­fested in a tan­gi­ble way”, wrote Tanya Der­naika of Memac Ogilvy's Red Academy. “There's no short­age of young peo­ple dream­ing of a ca­reer in ad­ver­tis­ing, dig­i­tal, ac­ti­va­tion and PR.

We truly hope ev­ery­one can sense the ben­e­fit of such a dis­play and the im­por­tance of high­light­ing lo­cal ad­ver­tis­ing and de­sign works with ini­tia­tives that will point the way for­ward, as we be­lieve one is judged by be­ing as good as his/her last work.

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