My life in Ad­ver­tis­ing: Celina Bou Saab

Celina Bou Saab is a Me­dia Re­la­tions Co­or­di­na­tor work­ing at PR firm ASDA´A Bur­son-marsteller. In the fol­low­ing, she shares how a typ­i­cal day at the agency goes by.

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Frankly speak­ing, I was never able to share my daily rou­tine with any­one. Why is that? Be­cause work­ing in PR can­not co­in­cide with a daily rou­tine, sim­ply be­cause a slight change in a client’s re­quest or any new task that may arise can reshuf­fle my en­tire day, and some­times pull me off my bed. How­ever, let me share with you a nor­mal day, when I get to wake up on my own. My alarm is set at 7:00 am, but the snooze but­ton pushes it till 7:30 am. It takes me 30 min­utes to get my­self ready to stand up to the best part of the day: TRAF­FIC that is! Let’s skip this part and move right away to my of­fice hours, which start at 9:30 am af­ter spend­ing 10 in­dis­pens­able min­utes greet­ing ev­ery­one based and work­ing on the same floor. Along with my morn­ing cup of cof­fee, I usu­ally go through my emails and mon­i­tor any news about our clients or their com­peti­tors to make sure our clients’ image is well por­trayed in the me­dia, and to keep track of the lat­est mar­ket trends. As a me­dia re­la­tions ex­ec­u­tive at Asda’a Bur­son-marsteller, daily re­ports are ex­pected to be sent to the man­age­ment and clients show­cas­ing all the me­dia coverage about the an­nounce­ments shared and a de­tailed anal­y­sis on com­peti­tor news. Yes, lunch breaks are very es­sen­tial for us! It’s al­ready 1:00 pm, time for all of us to gather at the bal­cony with our home-cooked food and share our moms’ “tabkha” of the day, or we just stick to de­liv­er­ies. I can­not deny that some lunch breaks are in­ter­rupted by a client’s re­quest or even a man­ager’s. My day con­tin­ues with a small meet­ing with all the departments and the man­age­ment to dis­cuss our up­com­ing work sched­ule, tasks, events and pro­pos­als. The meet­ing might last for an hour or so in case the man­age­ment de­cides on a team build­ing ex­er­cise. At around 3:30 pm and af­ter be­ing briefed on the planned events, prepa­ra­tions be­gin: pre­par­ing a me­dia list, send­ing in­vi­ta­tions, call­ing me­dia to con­firm their at­ten­dance and re­port­ing to the client… Not to for­get the cig­a­rette breaks and gos­sip­ing ses­sions in be­tween, es­pe­cially when the of­fice is dom­i­nated by fe­males. Usu­ally my day ends at 6:00 pm, that’s when I get stuck in traf­fic once again, un­til I reach home and have the chance to pam­per my­self, get a good night sleep be­fore the alarm rings again and again.

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