ArabAd - - DESIGN -

“Veni, Vidi, Vici” is a Latin phrase most of you have read or heard in lit­er­a­ture, his­tory, mu­sic, film or even some have it as a tat­too. It means “I came, I saw, I con­quered.” It is at­trib­uted to Julius Cae­sar who sent it as a let­ter to the Ro­mans for his vic­tory in the bat­tle of Zela and con­quered all the lands.

The phrase is used to re­fer to a swift, con­clu­sive vic­tory.

Ac­cord­ing to the brief, we had to read an­a­lyze and present a vis­ual con­cept that trans­lates a per­sonal mes­sage rel­a­tive to an im­por­tant is­sue. The pre­sen­ta­tion was a free for­mat.

I de­cided to high­light cases of in­jus­tice where the vic­tim be­comes the ac­cused, where in­no­cent souls are per­ceived as guilty…

I cre­ate a char­ac­ter named “Vicky”. Vicky was sex­u­ally abused and raped.

My project is based on “body con­quer­ing” so I took the five senses that are the most dam­aged in Vicky’s case.

The cam­paign is based on the let­ter V that refers to: Veni, Vidi, Vici Vici, vic­tim, vicky, vag­ina and is also the num­ber five in Ro­man nu­mer­als.

Veni, Vidi, Vicky is the name of the project.

Based on that I crated an in­ter­ac­tive book writ­ten by Vicky her­self us­ing ma­te­ri­als to il­lus­trate the five senses in the rape scene.

An ex­per­i­men­tal short movie was pro­duced and got di­vided into three chap­ters: I CAME, I SAW, I CON­QUERED.

A sculp­ture (Real scale) of Vicky’s body af­ter the rape scene was put up.

Also, Bloody Marry shots (made of grape fruits) were served to the jury to rep­re­sent the blood on her body.


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