MID­DLE EAST AIR­LINES

ArabAd - - DESIGN -

A lot peo­ple that don’t live in the Mid­dle East have never heard of MEA, Le­banese air­line since 1945.

And the peo­ple who do know about it or ac­tu­ally use it are priv­i­leg­ing other air­lines, like Emi­rates, that use cele­breties in their cam­paigns for ex­am­ple. This makes the brand very at­trac­tive for peo­ple be­cause of the image it is por­tray­ing.

MEA’S com­mu­ni­ca­tion ac­tiv­i­ties haven’t been com­pet­i­tive enough.

I wanted to pro­mote MEA and give it more recognition on a world­wide scale, and show how a great air­line it is. So I thought: there are a lot of celebri­ties that have un­known Le­banese ori­gins but have “reached places” in their lives, and so I used them in to present my con­cept.

The cam­paign com­prises two bill­boards ads, a tac­ti­cal print, and four Face­book snaps of an online con­test.

VIN­CENT AZAR BA AD­VER­TIS­ING - USEK

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