VISIONLESS

ArabAd - - DESIGN - MEARA MAALOUF BA GRAPHIC DE­SIGN - NDU

Color­blind­ness is a phys­i­o­log­i­cal con­di­tion in which a per­son has ei­ther an impaired or a com­plete lack of abil­ity to see and dis­tin­guish col­ors. It is a fairly com­mon con­di­tion that can­not be cured, and it makes many peo­ple’s lives dif­fi­cult in our col­or­coded world.

There­fore, we be­lieve that vis­ual com­mu­ni­ca­tors should keep the col­or­blind in mind when de­sign­ing for an au­di­ence.

There are rules and tricks that can be fol­lowed in or­der to reach an au­di­ence re­gard­less of color blind­ness. This pub­li­ca­tion tar­gets vis­ual com­mu­ni­ca­tors in or­der to in­tro­duce them to color­blind­ness and pos­si­ble ways around its con­se­quences.

Color­blind­ness is a type of vi­sion de­fi­ciency. For this rea­son, the ti­tle “Visionless” is ap­pro­pri­ate to de­scribe the book.

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