MULTITASK

ArabAd - - DESIGN - WAEL GHAN­NAM BA GRAPHIC DE­SIGN - NDU

The Swiss army knife has been around since 1891, and still lives among many civil­ians and army men, for its divers us­age and ca­pa­bil­ity in “mul­ti­task­ing”, and known for be­ing handy, eas­ily car­ried, and di­ver­sity of tools that can be con­tained in one sin­gle pocket-knife. Even though it was in­vented in the be­gin­ning for mil­i­tary pur­pose, the Swiss army knife is now found in vari­able house­holds, with in­di­vid­u­als that have to use more than one tool in their line of work or hobby, for dis­man­tling a cer­tain ob­ject, hunt­ing, fish­ing, ev­ery sit­u­a­tion where you find your­self in need of such tool.

‘Multitask’ is the ti­tle of my pub­li­ca­tion, as the idea be­hind it is the us­age of the ac­tual Swiss knife, but with the re­search im­prove­ment, it be­came clear that mul­ti­task­ing can also be re­ferred to ty­pog­ra­phy, lay­out and grids, how a de­signer can find a suc­cess­ful com­bi­na­tion be­tween each of the 3 cat­e­gories, and come up with a good end­ing.

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