Grey Group Acquires Majority Stake in hug digital

Grey Group has acquired a majority stake in hug digital, one of the largest and fastest growing 360° digital agencies in the MENA region. Founded in 2009 by Oussama Jamal (Chairman) and Tim Baker (Chief Executive Officer), hug digital provides digital campaigns, social media, content, influencer and activation marketing, web and mobile app development, media planning and buying as well as digital research, analysis and social listening. Headquartered in Dubai (UAE), with offices in Egypt and India, hug digital employs around 145 fulltime staff. Their blue-chip client roster includes more than 70 international, regional and local brands.

As Chairman and CEO respectively, Jamal and Baker will continue to head the hug digital operations whilst working closely with Nirvik Singh to set the overall strategic digital growth plan for the region.

The acquisition will bring additional benefits to clients of hug digital, including access to Grey Group’s offerings in production, Greyworks; its shopper-marketing agency, Grey DPI; and its highly-regarded creative and design technology company, Vinyl-i. Similarly, Grey Group’s clients from across the globe will benefit from the digital technology and local expertise of hug digital.