Au­gus­tus Ex­pands In Mid­dle East With Launch Of Lovin Saudi

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Au­gus­tus, the Uae-based pub­lisher of Lovin Dubai, has an­nounced its ex­pan­sion into the Saudi Ara­bia mar­ket with the launch of Lovin Saudi.

Launched two years ago, Lovin Dubai has quickly grown to be­come the big­gest online news and life­style plat­form in the UAE, with three mil­lion monthly page views and more than 1.4 mil­lion so­cial me­dia fol­low­ers. It now aims to repli­cate its suc­cess within the King­dom’s me­dia land­scape.

The brand will op­er­ate with lo­cal part­ners and con­trib­u­tors based out of the King­dom, with sup­port and back of­fice func­tions be­ing com­pleted from the group’s re­gional head­quar­ters in Dubai. All con­tent will be pub­lished in English, cov­er­ing news and life­style in the main cities of Saudi Ara­bia. The com­pany plans to open its first of­fice in KSA in early 2018.

Man­ag­ing Di­rec­tor of Au­gus­tus, Richard Fitzger­ald, com­ments, “Ex­pan­sion into the Saudi Ara­bia mar­ket makes con­sumer and commercial sense. There is vast con­sump­tion and us­age of so­cial me­dia plat­forms in the King­dom; how­ever, there aren’t any mil­len­nial fo­cused plat­forms. Ad­di­tion­ally, by run­ning Lovin Saudi in English, we will be geared to­wards a gen­er­a­tion that have mostly stud­ied abroad. Although the con­tent will be catered to­wards pro­vid­ing the de­fin­i­tive in­side track for those liv­ing and vis­it­ing Saudi Ara­bia, it will also be­come a key plat­form as KSA ad­vances to­wards achiev­ing its Vi­sion 2030.”

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