Augustus Expands In Middle East With Launch Of Lovin Saudi
Augustus, the Uae-based publisher of Lovin Dubai, has announced its expansion into the Saudi Arabia market with the launch of Lovin Saudi.
Launched two years ago, Lovin Dubai has quickly grown to become the biggest online news and lifestyle platform in the UAE, with three million monthly page views and more than 1.4 million social media followers. It now aims to replicate its success within the Kingdom’s media landscape.
The brand will operate with local partners and contributors based out of the Kingdom, with support and back office functions being completed from the group’s regional headquarters in Dubai. All content will be published in English, covering news and lifestyle in the main cities of Saudi Arabia. The company plans to open its first office in KSA in early 2018.
Managing Director of Augustus, Richard Fitzgerald, comments, “Expansion into the Saudi Arabia market makes consumer and commercial sense. There is vast consumption and usage of social media platforms in the Kingdom; however, there aren’t any millennial focused platforms. Additionally, by running Lovin Saudi in English, we will be geared towards a generation that have mostly studied abroad. Although the content will be catered towards providing the definitive inside track for those living and visiting Saudi Arabia, it will also become a key platform as KSA advances towards achieving its Vision 2030.”